Social Media Strategy: Thank goodness I did not listen to any of that gibberish

The reason why I’m not posting more frequently on socials:

Content creation is central to what I do. 

I want to share thoughtful and meaningful content that contributes one way or another. Maybe it’s an impactful backstage/day in my life that might encourage interaction between freelancers or just a well-curated collection of images that aims to offer more than just aesthetics.

I don’t want to serve any algorithms or see myself as merely a statistic.

I want things timeless, uniquely suited for exploring, content that leaves a lasting impression and articles that evoke inspiration. I’m gonna post a reel when I have a beautiful moment to share not because I’m forced to forever chase the ever-changing algorithms.

I’m not going to do TikToks because everyone else does nor will I be easily lured into the trends, unless I feel that it truly represents me and my work. 

Fast content is not my thing. 

So posting on my socials as well as on my blog needs to be a well-thought yet effortless endeavour. I find that this method works really well for me as it allows me to have fewer but more loyal followers that I can relate to and that they can relate to me instead of counting meaningless heads.

I keep hearing digital marketing strategists sharing tips on how to beat the algorithm, how to get more traffic and overanalyzing digital analytics reports to figure out why it did not work out in the end.

Boom shakalak! Want to hear something cool?

There’s another, more sustainable way to build your brand and social media marketing that does not involve untenable tactics. 

For me, the focus should be all on the user experience. Also, about enhancing the user’s experience while being in line with YOUR own ethics, interests and values.  There’s a balance between oversharing and not sharing at all. It’s that optimal balance where you post only when you actually have something to say.

Utilizing this method I have successfully helped many clients use their platforms and go from zero to 100. But it didn’t happen overnight and it took a lot of mindfulness to create content that their target audience engaged with.

Building connections

is very important and it feels organic.

Your marketing strategy should be tailored to your needs. It’s not one size fits all. For example, my own brand taps into multiple niches which, in theory, is not the way to go. Again, in theory, you should pick a niche and stick to it.

Thank goodness I did not listen to any of that gibberish.

Instead, I took my time and gradually figured out what works for me and my business. I am a multidisciplinary professional so this should be reflected on my website and social media. One week I will post a recipe and the next an article about freelancing and the week after that a music-related post to help bands and artists reach their goals or a metal band interview. 

So, for me, it’s not about just food, freelancing, or black metal. It’s a little bit of everything.  

And it works like a charm. Every time.

Until the next one,

Chelf